About

With a keen eye for detail, Zaphs began her foray into advertising by doubling up as both creative and photographer during her job with Republic. Having directed, styled, and photographed numerous campaigns for various international fashion houses, magazines, government bodies, she is experienced in both commercial and editorial.

 

Zaphs loves being in the thick of things, discussing her ideas with clients and management teams. She loves finding optimal ways to conceptualise, portray her treatment, and share her creative vision for every project she is part of.

 

Tremendously hands-on in her approach, she always instills confidence with her enthusiasm as well as her experience, ensuring projects reach the benchmarks that both the clients and ourselves expect from each and every campaign. She is constantly learning new things and is currently creating art through Illustrator and Premier Pro.

She has published works for brands like Chanel, Gucci, Moncler, etc. Other works for Burger King, McDonald's, various Ministries in Singapore (e.g.: NEA, PUB, MSE, IMDA) can also be found in the wild.